What could be a 60%/40% online/offline launch campaign strategy for the brand taking into account the specificities of selective distribution?

Question 1
What could be the situation analysis (implying Key Success Factors) and the SWOT analysis
(implying capabilities)?

What could be a 60%/40% online/offline launch campaign strategy for the brand taking into account the specificities of selective distribution?

Question 2
What could be a 60%/40% online/offline launch campaign strategy for the brand taking into
account the specificities of selective distribution?
Question 3
What are the online and offline levers that could be used in line with brand DNA?

What could be a 60%/40% online/offline launch campaign strategy for the brand taking into account the specificities of selective distribution?

Question 4
What could be the implementation plan (objectives, actions, planning and budget)?
Question 5
What could be the risks (and their mitigation actions) and implementation success control
indicators (KPIs)?

What could be a 60%/40% online/offline launch campaign strategy for the brand taking into account the specificities of selective distribution?

Question 6
You are acting as an agency. What are the key points of your proposal and what is your
competitive advantage?

What could be a 60%/40% online/offline launch campaign strategy for the brand taking into account the specificities of selective distribution?

Please find attached the PPT with the case study, and all the informations needed
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Added on 21.11.2015 14:46
Please find attached the case.