Advertising and consumer psychology
When writing the essay, please include every bully point in the slides.
Write an essay with a maximum length of 3,000 words on ONE of the following:
1. What are the arguments for and against a more rigorous control of advertising to children under 12 years of age?
2. In what ways can it be said that advertising ‘works’?
3. Does advertising encourage materialism in society and individuals?
4. Critically evaluate the evidence both for and against the claim that alcohol marketing is a contributory factor in the initiation and maintenance of underage drinking.
1. What are the arguments for and against a more rigorous control of advertising to children under 12 years of age?
2. In what ways can it be said that advertising ‘works’?
3. Does advertising encourage materialism in society and individuals?
4. Critically evaluate the evidence both for and against the claim that alcohol marketing is a contributory factor in the initiation and maintenance of underage drinking.
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