App business plan
Executive Summary
Company Profile Summary
Market Research Summary
Marketing Summary
Finance Summary
Business Overview
Management
Location
Legal Structure
Company Goals & Objectives
Vision & Mission
Professional Adviser
Market Research
Industry Profile & Outlook
Local Market
Key Competitors / SWOT Analysis
Target Market
Keys to Success
Sales & Marketing
Pricing Strategy
Marketing Strategy
Marketing objectives
Positioning statement
Sales process
Strategic alliances
Operations
Legal Issues
Insurance Issues
Human Resources
Process/Production
Risk Assessment
Financials
Start-Up Costs
Sales Forecast
Cash flow
Income Statement
1. Executive Summary
Write this last. It’s just a page or two that highlights the points you’ve made elsewhere in your business plan. It’s also the doorway to your plan—after looking over your executive summary, your target reader is either going to throw your business plan away or keep reading, so you’d better get it just right.
2. Company Summary
This section is an overview of who you are and what you do. It should summarize your vision and what you hope to deliver to your market, but it should also ground the reader with the nuts and bolts: when your company was founded, who is/are the owner(s), what state your company is registered in and where you do business, when/if your company was incorporated, and a bit about your recent sales and growth trajectory.
3. Products and Services
List and describe the products or services you sell. It is always a good idea to think in terms of customer needs and customer benefits as you define your product offerings, rather than thinking of your side of the equation (how much the product or service costs, and how you deliver it to the customer). Sometimes this part of the plan will include tables that provide more details, such as a bill of materials or detailed price lists, but more often than not this section is just text.
4. Market Analysis Summary
You need to explain the type of business you’re in. You need to know your market and how it’s changing, your customers’ needs, where your customers are, how to reach them and how to deliver your product to them. You’ll also need to know who your competitors are and how you stack up against them—why are you sure there’s room for you in this market?
5. Strategy and Implementation Summary
In the first part of this section, you need to define your strategic position: What do you do for your target market, and what makes you the best? In the second part of this section, you need to outline how you’re going to develop and maintain a loyal customer base. Be specific. Include management responsibilities with dates and budgets, and make sure you can track results.
6. Management Summary
Describe the organization of your business, and the key members of the management team. Include summaries of your managers’ backgrounds and experience—these should act like brief resumes—and describe their functions with the company. Full-length resumes should be appended to the plan.
7. Financial Plan
At the very least this section should include your projected Profit and Loss and Cash Flow tables, and a brief description of the assumptions you’re making with your projections. You may also want to include your balance sheet, your sales forecast, business ratios, and a break-even analysis.
1.0 Executive Summary
1.1 Objectives
1.2 Mission
1.3 Keys to Success
2.0 Company Summary
2.1 Company Ownership
2.2 Company History (for ongoing companies) or Start-up Plan (for new companies)
2.3 Company Locations and Facilities
3.0 Products and Services
3.1 Product and Service Description
3.2 Competitive Comparison
3.3 Sales Literature
3.4 Sourcing and Fulfillment
3.5 Technology
3.6 Future Products and Services
4.0 Market Analysis Summary
4.1 Market Segmentation
4.2 Target Market Segment Strategy
4.2.1 Market Needs
4.2.2 Market Trends
4.2.3 Market Growth
4.3 Industry Analysis
4.3.1 Industry Participants
4.3.2 Distribution Patterns
4.3.3 Competition and Buying Patterns
4.3.4 Main Competitors
5.0 Strategy and Implementation Summary
5.1 Strategy Pyramids
5.2 Value Proposition
5.3 Competitive Edge (see an example)
5.4 Marketing Strategy
5.4.1 Positioning Statements
5.4.2 Pricing Strategy
5.4.3 Promotion Strategy
5.4.4 Distribution Patterns
5.4.5 Marketing Programs
5.5 Sales Strategy
5.5.1 Sales Forecast
5.5.2 Sales Programs
5.6 Strategic Alliances
5.7 Milestones
6.0 Management Summary
6.1 Organizational Structure
6.2 Management Team
6.3 Management Team Gaps
6.4 Personnel Plan
7.0 Financial Plan
7.1 Important Assumptions
7.2 Key Financial Indicators
7.3 Break-even Analysis
7.4 Projected Profit and Loss
7.5 Projected Cash Flow
7.6 Projected Balance Sheet
7.7 Business Ratios
7.8 Long-term Plan
8.0 Appendix
The intended name of the company will be pinpoint prize
I am located in Adelaide, South Australia
Im needing a business plan written so I can give to a investor
so basically the app would be needing two interface one for the users and the other for the owner of the app the users will be needing a login/sign up in the beginning of the app they can sign up via email or with Facebook, so basically we will be placing the latest technology such as iPhones, laptops, tvs watches and others then the users can enter into the competition and pay like a certain amount depending on the item once we reach a certain number of entries we will reveal the location of the item with our interface to the users interface so that they may come and collect their prize, they will be needing to collect it within a certain time of amount before its to late its like a raffle ticket but with a twist the users/customers will have to wait for the location of the item to be revealed so that they will quickly go and collect their prize
so if i had placed an iPhone 6 for $5 each customer to be placed in the competition and we needing 5000 entries before we reveal the location of the item to be collected so $5 x 5000 = $25000 and that’s a big profit don’t you think
once we reach the certain entries number for the products we will quickly go and purchase the product before revealing where about we are with the prize
if we don’t reach the desired amount of 5000 then we will give them there refund so that it would make it fair for them
we will not be starting with something overly expensive I’ve got 2 iPhone 6 64gb that my cousin gave me to use he works with apple btw
Its a refundable Treasure hunt
as an Admin I want to put 3 product for Raffle 1. Iphone 2. Ipad 3. Imac for IPhone each user must have to pay $2 to get entry for this event. and I must have to decide that for this event 2000 members must have to register within certain days if they I reach 2000 member fot Iphone then I will select 3 winers and other process will going on and if this even cannot reach 2000 member then this event will be cancled and each members will get their money back for IPad I can select entry amount (any amount) $5 and also I can decide 5000 members must have to register then only i will place the drow for this event and same for Imac I can decide amount : $50 (as much as admin want) member must be : 8000 etc same for all products
we as the admin will select three random winners to come and collect their item
they must collect it within a certain time let say between 12-3pm we as my team will be at the location
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