Business Report: The Toy Industry

The toy industry is one of the most dynamic and interesting industries that entail the design, supply and sale of everything including infant toys, action figures and games. People in the toy industry have the primary goal of ensuring that kids are happy (Elka, 2009). Many workers in the industry have the responsibility of creating toys and delivering them to consumers. For instance, some workers come up with ideas for toys; others make arrangements for manufacture and information, and other help in selling and marketing of toys (Mattel, 2012). This paper outlines the employment opportunities in the toy industry and the Mattel toy company.

The first employment opportunity in the industry is designers, who help in the creation and packaging of toys. At Mattel Toy Company, designers must have knowledge in graphic design, product ideation, design of packaging, and illustration art direction. At present, there is an employment opportunity for infant designers at Mattel Toy Company. The second employment opportunity in the industry is the product and brand managers. Almost all toy companies employ personnel to facilitate the development and marketing of their toys. Brand managers have the responsibility of managing an entire group of toy products. On the other hand, product managers have the responsibility of overseeing only one product line of toys produced under that brand. The third employment opportunity in the industry is advertising account executives or managers, who have the responsibility of promoting the toy produced by the company (Mattel, 2012). Advertising account managers have the responsibility of managing all aspects involving advertising campaigns for the firm.  Other employment opportunities in the toy industry include distribution and warehousing, manufacturing, engineering and technical, sales, and legal and licensing.

At Mattel Toy, there are numerous employment opportunities in almost all business units of the firm. Potential employment opportunities include graphic designers for boys and infant products, sales managers, merchandizing managers, project cost engineers, IT managers, planning analysts, store managers, digital production directors, financial analysts, and quality assurance managers (Mattel, 2012). It is evident that the toy industry is all round and presents numerous opportunities for individuals willing to follow their passion.

References

Elka, M. (2009). Toy jobs: work in the business of play. Occupational Outlook Quaterly , 1-15.

Mattel. (2012). Careers at Mattel. Retrieved June 3, 2012, from       http://corporate.mattel.com/careers/default.aspx