Changing Marketing Processes

The marketing processes are changing in fundamental ways as a result of the Internet and social media with the consumers gaining some level of control and power of that channel. How should a company alter its activities and ways of conducting business to align with this fundamental change? Take the example of Dell in re-engineering its marketing effort by setting up a social media monitoring center in Texas to track conversations across the web and integrating this with their customer care programs.

Guided Response: Respond to two of your peers by sharing your perspectives on the emerging changes in the marketing processes based on your observation and experiences, in which companies need to plan ahead to address.

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