You are a consultant tasked with a submission, developing a comprehensive analysis of the impact of the Euro crisis on “THE WORLD” in general and “AUSTRALIAN BUSINESS” in particular to assist them with their strategy in the Euro zone
1) Select a specific sector (banking/ retail) and then select an Australian company operating in Europe
Then start:
2) Introduction: summary of general Europe crisis affecting the world and the Australian business in particular
3) Then, use PESTEL
4) Analyse the situation of the crisis based on the cultural dimensions and cultural theories. (use theories )
Then give recommendations: provide advice on their impact on their Australian business operating in EU
Note: can select any country in the EU
In particular you are required to critique, analyze and assess the following four issues with CULTURE as a basis:
i. Global impact of Euro crisis on businesses and industries in EU, Australia and the World.
ii. Country (EU country of your choice) specific economic, political,legal, cultural, social, cultural characteristics and history
iii. Possible implications and contingency planning for Australian business
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