Current trends in communications and promotions

Question
16. Current trends in communications and promotions indicate that companies are

doing less:

a. marketing and more promotion.

b. broadcasting and more narrowcasting.

c. selling and more advertising.

d. communication and more manipulation.

17. IMC, as presented in the text and in context with promotion, stands for:

a. international manufacturing capacity.

b. international monetary consistency.

c. integrated marketing communications.

d. integrated marketing corporations.

18. _________________ is the concept under which a company carefully integrates and

coordinates its many communications channels to deliver a clear, consistent, and

compelling message about the organization and its products.

a. The promotion mix

b. Integrated international affairs

c. Integrated marketing communications

d. Integrated demand characteristics

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