discussion paper
Order Description
read the following description:
Group Project
Form a group with up to 6 members.
Read the article: ‘Tata Motors unveils new Zest sedan’
The outputs of this assignment will be:
A discussion of the target market alternatives for the Zest sedan. Recommend one.
A discussion of the alternative ways of defining the ‘Population’ for a research study on the Zest sedan. Recommend one.
A discussion of the alternative ways of defining the ‘Sampling Frame’ for the research on the Zest sedan. Recommend one.
A discussion of the alternative ways of defining the sampling approach for the research on the Zest sedan. Recommend one.
Explain why the approach expressed in the earlier sections will deliver an effective research outcome.
In your group discuss how you will approach the assignment.
Not who will do which bit. Everyone discussing all of the elements of the assignment.
An appendix to the assignment will contain material from each of the participants
Each member of the group to find two Journal articles on issues relevant to this research.
Each member to present these Journal articles to a group meeting and discuss how they might influence the research.
Prepare a ‘discussion paper’ (500 words) to contain the outputs listed above.
You should demonstrate your grasp of a wide range of ideas and you capacity to discuss these ideas..
Your report should be built around the ideas contained in the journal articles with comment and evaluation by the group.
You should make a recommendation.
In the reference section the Journal Articles and the name of the student who identified them will be recorded. Any student who does not have two Journal articles against their name will fail this assignment.
Use of Harvard referencing to identify the source of all ideas.
Assessment
Relevance of ideas from journal articles
Clarity of the thinking.
Quality of the discussion
Discussion of possible sources of error and what can be done to reduce them
Use of ideas from Journal articles
Use of Harvard referencing to identify the source of all ideas.
Marks will be deducted for poor layout and failure to include Title Page, TOC, page numbers, reference list.
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