Discussion Question week 4

Read the case study and watch the video posted below. Tropicana turned this dilemma around by introducing a new type of juice for the new design, and returning the original flavor back to the beloved carton. Take a position on whether Tropicana did or did not make a major mistake in changing its product packaging. Suggest the next two (2) steps that you believe Tropicana should take in its branding strategy in order to use the “straw in the orange” as effectively as possible. Provide a rationale for your response and do not duplicate your classmates’ responses

Is this the question you were looking for? If so, place your order here to get started!