Energy Beverages

1.What would be the challenges associated with Dr. Pepper Snapple Group, Inc. extending their product offering to include an energy beverage?

2.Analyze the energy beverage market extending your research beyond the textbook. Is this a growing market? Contrast the domestic and global markets.

3.Explain how the determined pricing strategy would have a significant impact on profitability. Include discussion on retail pricing, expected unit volume,

and margins.

4.Take on the role of marketing manager at Dr. Pepper. Identify several alternatives to overcome these challenges.

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