For your Final Project, you need to find a business such as your employer,

For your Final Project, you need to find a business such as your employer, a company you support through your personal consumer buying behavior, or a business in your city that is successful and explain how each of the Four P’s of marketing mix work together in order to make this business a success. If one of the elements of the marketing mix was to be off balance with the other P’s would this change the success of the business? Why or Why not?

Write between 500 – 750 words (approximately 2 – 3 pages) using Microsoft Word. Attempt APA style, see example below. Use font size 12 and 1” margins. Include cover page and reference page. At least 60% of your paper must be original content/writing. No more than 40% of your content/information may come from references. Use at least two references from outside the course material, preferably from EBSCOhost. Text book, lectures, and other materials in the course may be used, but are not counted toward the two reference requirement.

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