Give examples of marketing by your company, including differences in different countries.
Using one company with which you are familiar, propose objectives and strategies for the company to improve its global trade distribution activities, along with marketing mix (7p’s) for one of the companys products or services. Place some emphasis on module topics and ensure that your work brings out the fact that this is a globally trading company. – using Starbucks as the selected company
Module topics:
1) Markets and Marketing
The evolution of marketing mix, channels, positioning, and buying decisions. Differences because of trading globally. Give examples of marketing by your company, including differences in different countries.
2) Global Trade Strategic Issues
What is strategy? Some strategic planning tools. Strategy and global trade.What are the key strategic issues for your company?
3) Operational Issues of Global Trade
Order and service fulfilment; functional view of companies; operational goals; operations; global trade operations. Examples of key operational issues for your company.
4) Trade Distribution Processes – Transport
Channels for supplying customers: direct; broker; consolidator; distributor; retailer; licensee; franchise. Methods of transportation. Examples of trade distribution processes, and transportation, used by your company.
5) Documentation and Risks
Competition rules; contract; kinds of risk; hedging; insurance; documents.What are some of the greatest risks to your company and how are they handled?
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