How to give the new generations the power to express themselves and appreciate customer interaction with the brand so that the customer herself becomes an active spokeswoman, an ambassador, and that finally, thanks to Undiz, Andy Warhol’s prediction that “in the future everyone will be world-famous for 15 minutes” will come true?

CONTEXT:
-Undiz does not have a customer loyalty programme…
– yet customers often ask about one and want one
-Undiz wants:
= To keep its current customers = To recruit new customers (At the same time, Undiz is capitalising on the social networks and the digital sector)
Unite and create a community

PROBLEMATIC:
– How to create tomorrow’s CRM:
by following a classic plan of “depreciation”
by only communicating about the special offers
or by doing the opposite and choosing to “appreciate” our customers?
– How to give the new generations the power
to express themselves and appreciate customer interaction with the brand so that the customer herself becomes
an active spokeswoman, an ambassador, and that finally, thanks to Undiz, Andy Warhol’s prediction that
“in the future everyone will be world-famous for 15 minutes” will come true?

CHALLENGE AND DELIVERABLES
-To define a concept: (That gather CRM and social networks + To keep Undiz current customers and to recruit new customers unite and create a community)
-To breakdown the main steps, actions and functionalities that must be developped
-To propose illustrations, create graphic models of the concept, of what the customer will see
-To express added value for the customer
-To estimate the development and estimate a sizing of the HR structure to manage it

Question: How to reinvent CRM via the social networks ?

PLEASE FIND ATTACHED THE CASE with all the informations