GSK and Ribena case
Order Description
Please Analysis the company from 2000 to 2014 in this case study in these ereas:
– Contents Page
– Introduction
1- External Analysis
? Abell’s Framework
? P E S T L E
? Porter’s five forces Model
? The industry or the industries of this company
? Customers ( who,what and how)
? anythings that you want to add
2- Internal Analysis
? the HR
? Resources
? Value Chain Model
? anythings that you want to add
3- The Ribena Case
? Organizational Structure
? Miscommunication
? The role that social media
? Lessons
? Corporate Apologia
? Lewin & Kotter’s Stages of Change Process
? anythings that you want to add
– conclusion
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