International business
Order Description
BMKT617
ASSIGNMENT QUESTIONS SEMESTER 2 2014/15
Choose one of the following questions on pages 2-3 and write an analytical report of 3000 words (+/- 10% allowance). Please note the following:
i. The submission must be in report and not essay format.
ii. It should contain a title page with the name of your seminar tutor on it.
iii. It should have a one page Executive Summary highlighting the main issues and conclusions. The ES is not included in the word count.
iv. It is important to have annotated contents with main headings and sub-headings.
v. Please use size 12 font and 1.5 spacing. This is the international standard for report writing.
vi. You are encouraged to include some charts, tables and visual diagrams but these should always be supported by some analytical narrative.
vii. Please allow around 15% of your word count to write effective conclusions.
viii. The report should strictly follow a Harvard style referencing system with a supporting references (Citations) list.
ix. Supporting appendices are encouraged but should not contain anything that is not summarised and discussed in the main report.
Question :
Q.3.
The more international a company becomes, the more complex its stakeholder responsibility becomes.
Critically evaluate the above statement and discuss the strategic links between corporate social responsibility (CSR) and foreign direct investment (FDI).
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