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LASA: Business Plan Research Paper

LASA: Business Plan Research Paper

As discussed in the LASA: Working Ahead section, you will prepare a business plan on a specific project or an initiative to be implemented in the business areas covered by your respective MS program of study.In Modules 1, 2, 3, and 4, you submitted individual assignments that will be part of the final document. The final document needs to be submitted as the course LASA. In this module, you will consolidate all the information collected throughout the course, organize the information, and prepare your business plan.Tasks:Prepare a business plan in a Microsoft Word document with an accompanying Microsoft PowerPoint presentation containing the key points of your plan to serve as a presentation to a group of potential investors. The business plan should focus on a specific project or initiative to be implemented in the business areas covered by your respective MS program of study.The Microsoft Word document (official plan) should have a minimum of 12 pages, and the presentation should be of 1215 slides.The business plan for this initiative should include the following: Cover pageTable of contentsExecutive summary: The executive summary should not be more than two pages and should include the following information: Name of the ventureBusiness ideaTarget marketType of organizationMarketing and sales strategyKey success factorsShort-and long-term business goalsManagement skills and resourcesOwnershipSources and uses of fundsSummary of the financial projections Mission, vision, and cultureCompany descriptionOpportunity or feasibility analysisMarketing strategy and planSimplified financial analysis and projectionsManagement and operations (including legal, risk, human resource management [HRM], ethics, etc.) Note that you can use any business plan template as an aid for preparing the final document. At a minimum, the plan/presentation must include: Executive summaryMission, vision, and cultureCompany descriptionOpportunity or feasibility analysisMarketing strategy and planSimplified financial analysis and projectionsManagement and operations (including legal, risk, human resource management [HRM], ethics, etc.) Make sure to expand as necessary to ensure your audience can have a full understanding of your proposed plan.

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