Logistics in the Business Organization
First, read Dutton (2009) and Rudski (2008), listed on the Background Info page.
In a well-constructed essay, please answer the following questions:
Why have supply chain management issues often been ignored by senior management?
How would you convince senior management to focus more attention on supply chain management? (Please incorporate examples drawn from the required readings.)
When promoting supply chain management initiatives to senior management, how would you utilize the expertise of external logistics and logistics management organizations?
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