Attached file has some articles and then questions based on those articles. THanks Document Preview: 1. Demand Analysis: Tim Hortons vs. Dunkin Donuts A Canadian Icon Turns Its Glaze Southward, Douglas Belkin, The Wall Street Journal, May 15, 2007, B1(B4). Fall River, Mass. When Tom Medeiros retired from the fire department here and bought a coffee-and-doughnut shop, he assumed his most intense battles were in his rearview mirror. He was mistaken. By buying a Tim Hortons Inc. franchise in the heart of Dunkin Donuts country, Mr. Medeiros dropped himself into one of the hottest coffee-and-doughnut wars on the continent. Im eating, sleeping and drinking this right now, says Mr. Medeiros, a brawny 43-year-old with close-cropped graying hair and a chowder-thick New England accent. I love it, but it never really stops. In its home country of Canada, Tim Hortons claims a whopping 76% of the coffee-and-baked-goods market. Named for its late founder, who was an all-star defenseman for the Montreal Canadiens and Buffalo Sabres of the National Hockey League, the chain is so ingrained in Canadas culture that the term double double shorthand for a Hortons coffee with two creams and two sugars has its own entry in the Canadian Oxford dictionary. But industry analysts say that, in about seven years, Hortons will have built as many stores as Canada can support. So, barely a year after the chain was spun off by Wendys International Inc., Hortons is ratcheting up its U.S. expansion. Currently, most of its 340 U.S. stores are in strongholds near the U.S.-Canada border in Michigan, Ohio and upstate New York. But by the end of 2008, Hortons wants to have 500 U.S. stores and perhaps more, depending on if the company can make inroads in New England. Last year, the Boston area counted at least 1,210 doughnut shops, or one for every 5,143 residents five times the national average, according to NPD Group, a Port Washington, N.Y., marketing-information company. Many of those shops are Dunkin Donuts, a unit of Dunkin Brands Inc. Among U.S. cities, only Attachments: Fall-2012.docx