Marketing Mix & Perceptual Mapping Presentation

Select a company currently experiencing marketing changes and prepare 10 minutes oral presentation. Create up to 10 slide Microsoft® PowerPoint® presentation (including a title slide) that analyzes that company’s marketing mix & perceptual mapping. Each of the four P’s should be addressed on its own slide. (Product, Price, Place, Promotion) The final slide should analyze the changes this company is experiencing and the driving forces behind the changes. Review “perceptual mapping” located on the Week 2 ERR page. Review the example perceptual map in Exhibit 4-14 in Ch. 4 of Basic Marketing. Select an industry with many competitors. Select two key variables that segment the competition. Complete a perceptual map that includes a minimum of 10 competitors from that same industry. Explain why you placed each competitor on its particular spot on the map

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