Discussion Title Prepare: Medias role in entertaining has many implications and it should be given a great deal of consideration as we strive to become more critical consumers of media. Potter (2014) states, Entertainment messages from the media follow formulas that are designed to attract our attention and condition us for repeat exposures. The formulas that he suggests in his argument must be closely adhered to if the goal of capturing and keeping the attention of the audience is to be reached. Read Chapter 10 of the textbook. Reflect: The textbook discusses values that are embedded in entertainment media that are essentially transferred to audiences and reinforced as those modes of entertainment are accessed over and over again. Think about the entertainment media you typically engage in and consider three themes or values that you see represented in different forms of entertainment media. Write: After reflecting on the entertainment media that you engaged in across the week, compare the values that you identified with those listed on page 223 of the textbook, and discuss the implications of them on individuals, groups, and society. Then, write a 250- to 300-word response that discusses your views. In your initial post, you must include at least one in-text citation from the reading material and an additional in-text citation from a scholarly source that you locate in the Ashford University Library or from another credible source. At the end of your post, include your name and a full reference for all sources cited in the body of your post. All citations and references must adhere to APA style guidelines as outlined in the Ashford Writing Center.Check It! Your post must be submitted through Grammarly prior to submission. Respond to Peers: After you have written your initial post, read the posts of your peers and respond to at least two others about the values they identified in entertainment media. Your responses should address them by name, be between 100 and 150 words in length, and you must include your name at the end of each response.