MGT505 Week 1 Discussion Att

“Transactional Communication Model.” Please respond to the following:

Scenario: You are attending a town council meeting where you meet community leader Fran Richardson who is influential in the transportation business. You and Richardson obviously have a lot in common and your conversation is animated and friendly. As a manager in an engineering firm, you know that Richardson could be a valuable contact. Your conversation is interrupted with the start of the meeting. Richardson says to you, “Let’s meet for lunch. I’ll call you soon.” Students will respond to the following: Apply the transactional communication model to the above scenario, when you met community leader Fran Richardson. Using each of the model’s elements:

Explain each component of the transactional communication model. Assess how each element listed below influences the interpretation of a message’s meaning: Sender Receiver Channel Message Feedback Noise Context Simultaneous and Continuous

© 2015 Strayer University, All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MGT 505 Student Version 1156 [1035 – 5/18/15] Page 1 of 23 Managerial and Business Communication — MGT 505 Student Course Guide Prerequisite: None Quarter Falll 2015 Instructor Name: Dr. Chantel C. Upshur-Morgan (Dr. UM) Office Hours: Mondays from 9am-12am and Thursdays from 9am-12pm, & and other times by appointment only. Phone appointments are at the discretion of the instructor. Phone Number: Call or text 301-256- 5070 (office) (Expect a response almost immediately or within 24 hours during weekdays, and next business day on weekends.) The fastest way to obtain a response is via text message. Do include your name and course name, along with question. Email Address: chantel.upshurmyles@strayer.edu Strayer Technical Support 1-877-642-2999 INSTRUCTIONAL MATERIAL — Required Stuart, B. E., Sarow, M. S., & Stuart, L. (2007). Integrated business communication: In a global marketplace. Hoboken, NJ: Wiley. INSTRUCTIONAL MATERIAL — Supporting © 2015 Strayer University, All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MGT 505 Student Version 1156 [1035 – 5/18/15] Page 2 of 23 The following resources provide additional background and supporting information for this course. There is no need to purchase these items for the course. Cameron, D. (2000). Good to talk? Living and working in a communication culture. London, UK: Sage. Draft, R., & Lengel, R. (1986). Organizational information requirements, Media richness and structural design. Management Science, 32(5). 554-571. Muckian, M. & Woods, J. (1996). The business letter handbook: How to write effective letters & memos for every business situation. Avon, MA: Adams Media Corporation. COURSE DESCRIPTION This course examines communication concepts and issues from various fields such as marketing, public relations, management, and organizational communication. The focus is on providing basic knowledge and a broad overview of communication practices in the workplace, along with an understanding that communication is essential to decision making and fundamental to success in a global marketplace. COURSE OUTCOMES Upon the successful completion of this course, the student will be able to: 1. Analyze the integrated business communication process and elements. 2. Analyze the relationship between the sender and receiver in the communication process. 3. Evaluate the breakdown and noise in the communication channel. 4. Assess the business messages communicated to external and internal parties. 5. Evaluate the importance of effective communication in the workplace to employees. 6. Assess communication and technology in the global marketplace. 7. Determine the future needs of communication in the workplace. 8. Practice writing and reviewing written content in this field. 9. Use technology and information resources to research issues in business communications. COURSE EXPECTATIONS To obtain the most benefit from this class: o Follow Strayer University’s policies and procedures as well as those specific to this class. o Class specific information can be found within the “Class Information” section within the Student Center. WEEKLY COURSE SCHEDULE © 2015 Strayer University, All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MGT 505 Student Version 1156 [1035 – 5/18/15] Page 3 of 23 The weekly schedule describes the learning activities that will help you achieve the course outcomes and the assignments that will be used to measure your mastery of the outcomes. Each week is divided into sections consisting of readings, lectures, discussions, and assignments. For selected assignments, a grading rubric is included in this Course Guide and will be used to evaluate your performance. Week Assignments Date 1 10/5/15-10/11/15 2 10/12/15-10/18/15 3 Assignment 1: “Communication Process” 10/19/15-10/25/15 4 Assignment 2: “In-Depth Audience Analysis” 10/26/15-11/01/15 5 11/02/15-11/08/15 6 Assignment 3: “10 Cs for Writing Effectively” 11/09/15-11/15/15 7 11/16/15-11/22/15 8 Assignment 4: “Communication Methods” 11/23/15-11/29/15 9 11/30/15-12/06/15 10 Assignment 5: “Integrated Business Communication” 12/07/15-12/13/15 11 12/14/15-12/20/15 WEEK 1 Course outcome in focus: o Analyze the integrated business communication process and elements. Activities: Readings: o Read Chapter 1: “The Building Blocks of Communication.” e-Activity:  Research the Internet and find an organizational leader, politician, or corporate executive who has framed a business message in such a negative way that he or she has jeopardized his/her reputation. Supporting Topics: Lecture 1 Topics: o Integrated communication o The development of theory o Forms of communication Lecture 2 Topics: o Understanding communication o Communication process Lectures/Discussions:  Faculty introduction, course overview, and expectations  Review course philosophy, expectations, assignments, late policy, grading, academic integrity, APA use if appropriate, and attendance policy.  Student introductions © 2015 Strayer University, All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MGT 505 Student Version 1156 [1035 – 5/18/15] Page 4 of 23  Lecture on integrated communication, the development of theory, and forms of communication.  Lecture on understanding communication and the communication process.  Discussion: “Transactional Communication Model.” Scenario: You are attending a town council meeting where you meet community leader Fran Richardson who is influential in the transportation business. You and Richardson obviously have a lot in common and your conversation is animated and friendly. As a manager in an engineering firm, you know that Richardson could be a valuable contact. Your conversation is interrupted with the start of the meeting. Richardson says to you, “Let’s meet for lunch. I’ll call you soon.” Students will respond to the following: Apply the transactional communication model to the above scenario, when you met community leader Fran Richardson. Using each of the model’s elements: o Explain each component of the transactional communication model. o Assess how each element listed below influences the interpretation of a message’s meaning:  Sender  Receiver  Channel  Message  Feedback  Noise  Context  Simultaneous and Continuous WEEK 2 Course outcome in focus:  Analyze the relationship between the sender and receiver in the communication process. Activities: Readings: o Read Chapter 2: “The Complex World of the Sender.” o Review Chapter 2 “Strategic Thinking” example about “Greenpeace.” e-Activity:  Select one of the persuasive theories listed in Chapter 2. Find a journal article discussing the concept. Determine how this type of persuasion can be used to sell a product in the global marketplace. Supporting Topics: Lecture 1 Topics: Lecture 2 Topics: © 2015 Strayer University, All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MGT 505 Student Version 1156 [1035 – 5/18/15] Page 5 of 23 o World of the sender o Understanding verbal langu
age o Non-verbal communication o Persuasion as a communication tool o Language in the global setting Lectures/Discussions:  Lecture on the world of the sender, understanding verbal language, and non-verbal communication.  Discussion: “Non-verbal Communication.” Students will respond to the following: o One of the problems with non-verbal language is that it is difficult to interpret. You are giving a presentation to your associates at work (or classmates in class) and you observe the following non-verbal behavior in your audience members.  One associate/student is writing the entire time you are talking.  One associate/student is smiling although you are talking about a serious issue.  One associate/student has his/her eyes closed. o Discuss three possible interpretations of each non-verbal behavior and analyze how each interpretation would influence the speaker’s evaluation of audience feedback/change.  Lecture on persuasion as a communication tool and language in the global setting. WEEK 3 Course outcome in focus:  Analyze the relationship between the sender and receiver in the communication process. Activities: Readings: o Read Chapter 3: “Knowing the Receivers of Your Messages.” o Review Chapter 3: “Strategic Thinking” about David Novak, CEO of Yum Brands. o Review Chapter 3 Case Study: “The Smarter Car.” e-Activity: o Visit CAP Ventures Web site to learn more about narrowcasting. Go to: http://www.capv.com/home/Press/2001/11.8.01. Supporting Topics: Lecture 1 Topics: o Understanding receivers o Looking at a global audience o Knowing your audience Lecture 2 Topics: o Reaching your audience o Cultural influences o Types of audiences © 2015 Strayer University, All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MGT 505 Student Version 1156 [1035 – 5/18/15] Page 6 of 23 Lectures/Discussions:  Lecture on understanding receivers, looking at a global audience, and knowing your audience.  Lecture on reaching your audience, cultural influences, and types of audiences.  Discussion: “Cultural Influences.” Students will respond to the following: You are meeting with an international client in the Middle East and want to make sure you have addressed any cultural issues that might impact the success of your meeting. o Numerous theorists discuss cultural concepts. Using this information as a basis, discuss the concepts you would want to analyze and evaluate in order to prepare you and other company executives for the upcoming meeting. o Determine which of the concepts you discussed would be the hardest to analyze. Explain your reasoning. o Describe a worst case scenario involving the muddling of culture concepts. Determine the steps you (or your company) can take to ensure something similar never happens to you. Assignment 1: Communication Process Find a Web site that has an “About Us” section or a “Press Release” section. Write a three to four (3-4) page paper addressing the following: 1. Identify the Web site, the sender, and perceived receiver. 2. Analyze the integrated business communication. 3. Assess the media richness of the section. 4. Describe how the message is framed. 5. Identify opinion leaders. 6. Make recommendations for improving word choice. The format of the paper is to be as follows: o Typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format. Microsoft Word document. o Use headers for each of the subjects being covered, followed by your response. o In addition to the three to four (3-4) pages required, a title page is to be included. The title page is to contain the title of the assignment, your name, the instructor’s name, the course title, and the date. Note: You will be graded on the quality of your answers, the logic/organization of the report, your language skills, and your writing skills. © 2015 Strayer University, All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MGT 505 Student Version 1156 [1035 – 5/18/15] Page 7 of 23 The assignment will be graded using the following rubric: Outcomes Assessed  Analyze the integrated business communication process and elements.  Analyze the relationship between the sender and receiver in the communication process. o Use technology and information resources to research issues in business communications. Points: 320 Assignment 1: Communication Process Criteria Unacceptable Below 70% F Fair 70-79% C Proficient 80-89% B Exemplary 90-100% A 1. Identify the Web site, the sender, and perceived receiver. Weight: 10% Did not submit or incompletely identified the Web site, the sender, and perceived receiver. Partially identified the Web site, the sender, and perceived receiver. Satisfactorily identified the Web site, the sender, and perceived receiver. Thoroughly identified the Web site, the sender, and perceived receiver. 2. Analyze the integrated business communication. Weight: 15% Did not submit or incompletely analyzed the integrated business communication. Partially analyzed the integrated business communication. Satisfactorily analyzed the integrated business communication. Thoroughly analyzed the integrated business communication. 3. Assess the media richness of the section. Weight: 15% Did not submit or incompletely assessed the media richness of the section. Partially assessed the media richness of the section; omitted some key information. Satisfactorily assessed the media richness of the section. Thoroughly assessed the media richness of the section. 4. Describe how the message is framed. Weight: 15% Did not submit or incompletely described how the message is framed. Partially described how the message is framed. Satisfactorily described how the message is framed. Thoroughly described how the message is framed. 5. Identify opinion leaders. Weight: 10% Did not submit or incompletely identified opinion leaders. Partially identified opinion leaders; omitted some key information. Satisfactorily identified opinion leaders. Thoroughly identified opinion leaders. 6. Make recommendations for improving word choice. Weight: 15% Did not submit or incompletely made recommendations for improving word choice. Partially made recommendations for improving word choice. Satisfactorily made recommendations for improving word choice. Thoroughly made recommendation s for improving word choice. 7. Clarity Weight: 10% Did not complete the assignment or explanations are unclear and not organized. (Major issues) Explanations generally unclear and not well organized. (Many issues) Explanations generally clear and/or organized. (Minor issues) Explanations very clear and well organized. (Added helpful details.) 8. Writing – Grammar, sentence structure, paragraph structure, spelling, punctuation, APA usage. Weight: 10% Did not complete the assignment or had 8 or more different errors in grammar, sentence structure, paragraph Had 6 – 7 different errors in grammar, sentence structure, paragraph structure, spelling, punctuation, or Had 4 – 5 different errors in grammar, sentence structure, paragraph structure, spelling, punctuation, or Had 0 – 3 different errors in grammar, sentence structure, paragraph © 2015 Strayer University, All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MGT 505 Student Version 1156 [1035 – 5/18/15] Page 8 of 23 structure, spelling, punctuation, or APA usage. (Major issues) APA usage. (Many issues) APA usage. (Minor issues) structure, spelling, punctuation, or APA usage. WEEK 4 Course outcomes in focus: o Evaluate the breakdown and noise in the communication channel
. o Assess the business messages communicated to external and internal parties. Activities: Readings: o Read Chapter 4: “Breaking Through the Noise.” o Review Chapter 4: “Strategic Thinking” about framing of a message. e-Activity:  Access the business listening reference site at: http://www.businesslistening.com/leadership-models.php and explore some of the advice concerning “Listening Strategies and Skills.” Supporting Topics: Lecture 1 Topics: o What is noise? o Filtering out unwanted noise Lecture 2 Topics: o Hearing versus listening Lectures/Discussions:  Lecture on what is noise and filtering out unwanted noise.  Lecture on hearing versus listening.  Discussion: “Listening.” Students will respond to the following: o Describe three different barriers to effective listening and how they develop in the workplace. o Describe some basic steps you could take to remove existing barriers in your current workplace (or classroom). o Determine the different types of listeners and how a business leader might develop employees to become active listeners. Assignment 2: In-Depth Audience Analysis Locate your local Chamber of Commerce’s community profile either online or in printed © 2015 Strayer University, All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MGT 505 Student Version 1156 [1035 – 5/18/15] Page 9 of 23 material that describes your local community. Write a three to four (3-4) page paper on the following: 1. Illustrate the message’s view of the audience and stakeholders based on the written profile. 2. Create your own analysis of the community stakeholders and audience using the demographics, geographics, psychographics, sociographics, usergraphics, and webographics described in this chapter. 3. Give two recommendations that would improve the message, based on audience analysis. 4. Provide your rationale as to why your version would be better than the original. The format of the paper is to be as follows: o Typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format, Microsoft Word document. o Use headers for each of the subjects being covered, followed by your response. o In addition to the three to four (3-4) pages required, a title page is to be included. The title page is to contain the title of the assignment, your name, the instructor’s name, the course title, and the date. Note: You will be graded on the quality of your answers, the logic/organization of the report, your language skills, and your writing skills. The assignment will be graded using the following rubric: Outcomes Assessed  Assess the business messages communicated to external and internal parties.  Use technology and information resources to research issues in business communications. Points: 240 Assignment 2: In-Depth Audience Analysis Criteria Unacceptable Below 70% F Fair 70-79% C Proficient 80-89% B Exemplary 90-100% A 1. Illustrate the message’s view of the audience and stakeholders based on the written profile. Weight: 20% Did not submit or incompletely illustrated the message’s view of the audience and stakeholders based on the written profile. Partially illustrated the message’s view of the audience and stakeholders based on the written profile. Satisfactorily illustrated the message’s view of the audience and stakeholders based on the written profile. Thoroughly illustrated the message’s view of the audience and stakeholders based on the written profile. 2. Create your own analysis of the community stakeholders and audience using the demographics, geographics, psychographics, sociographics, Did not submit or incompletely created your own analysis of the community stakeholders and audience using the demographics, Partially created your own analysis of the community stakeholders and audience using the demographics, geographics, psychographics, Satisfactorily created your own analysis of the community stakeholders and audience using the demographics, geographics, Thoroughly created your own analysis of the community stakeholders and audience using the demographics, geographics, © 2015 Strayer University, All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MGT 505 Student Version 1156 [1035 – 5/18/15] Page 10 of 23 usergraphics, and webographics described in this chapter. Weight: 20% geographics, psychographics, sociographics, usergraphics, and webographics described in this chapter. sociographics, usergraphics, and webographics described in this chapter. psychographics, sociographics, usergraphics, and webographics described in this chapter. psychographics, sociographics, usergraphics, and webographics described in this chapter. 3. Give two recommendations that would improve the message, based on audience analysis. Weight: 20% Did not submit or incompletely gave two recommendations that would improve their message, based on audience analysis. Partially gave two recommendations that would improve their message, based on audience analysis. Satisfactorily gave two recommendations that would improve their message, based on audience analysis. Thoroughly gave two recommendations that would improve their message, based on audience analysis. 4. Provide your rationale as to why your version would be better than the original. Weight: 20% Did not submit or incompletely provided your rationale as to why this version would be better than the original. Partially provided rationale as to why this version would be better than the original. Satisfactorily provided rationale as to why this version would be better than the original. Thoroughly provided rationale as to why this version would be better than the original. 5. Clarity Weight: 10% Did not complete the assignment or explanations are unclear and not organized. (Major issues) Explanations generally unclear and not well organized. (Many issues) Explanations generally clear and/or organized. (Minor issues) Explanations very clear and well organized. (Added helpful details.) 6. Writing – Grammar, sentence structure, paragraph structure, spelling, punctuation, APA usage. Weight: 10% Did not complete the assignment or had 8 or more different errors in grammar, sentence structure, paragraph structure, spelling, punctuation, or APA usage. (Major issues) Had 6 – 7 different errors in grammar, sentence structure, paragraph structure, spelling, punctuation, or APA usage. (Many issues) Had 4 – 5 different errors in grammar, sentence structure, paragraph structure, spelling, punctuation, or APA usage. (Minor issues) Had 0 – 3 different errors in grammar, sentence structure, paragraph structure, spelling, punctuation, or APA usage. WEEK 5 Course outcome in focus:  Evaluate the importance of effective communication in the workplace to employees. Activities: o Readings: Read Chapter 5 “Communication Channels.” e-Activity  The Pew report on mobile devices offers interesting results on this new technology. Read © 2015 Strayer University, All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MGT 505 Student Version 1156 [1035 – 5/18/15] Page 11 of 23 all about it at http://www.pewinternet.org/Reports/2009/5-The-Mobile-Difference– Typology.aspx Supporting Topics: Lecture 1 Topics: o Spoken language o Written language o Printed language o Electronic language o Advantages and disadvantages of oral and written channels o Choosing a channel Lecture 2 Topics: o The mechanics of effective messaging o Formal written communication formats o Oral communication guidelines o Electronic communication Lectures/Discussions:  Lecture on
spoken, written, printed and electronic language; the advantages of oral and written channels and choosing a channel.  Lecture on effective messaging, formal written communication, oral communication guidelines and electronic communication.  Discussion: “Instant messaging and Videoconferencing.” Students will respond to the following: o Discuss how instant messaging and videoconferencing influences communications components as illustrated in the transactional model on page 104 of your textbook. o Explain when would it be appropriate to use instant messaging in the workplace. Provide an example. Determine the benefits and the challenges. o Justify when videoconferencing be appropriate in the workplace. Provide an example. Explain the benefits and the challenges of this approach. WEEK 6 Course outcome in focus: o Analyze the integrated business communication process and elements. Activities: Readings: o Read Chapter 6: “Business Communication, Public Relations and Integrated Marketing Communication.” o Read Chapter 7: “External Communication: Messaging to Your Publics.” e-Activity:  The Public Relations Society of America site offers a wealth of information, including a link for PR industry news. Read more at: http://www.prsa.org/  Go to World Advertising Research Centre (WARC) at www.warc.com/ and under the © 2015 Strayer University, All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MGT 505 Student Version 1156 [1035 – 5/18/15] Page 12 of 23 “Browse the WARC index” find an article or two that addresses a topic with which you may not be familiar. Be prepared to discuss. Supporting Topics: Lecture 1 Topics: o Introduction to the practice of persuasive communication o Early history o Twentieth century o The public relations industry today o Significant publics o Why integrated communication? o Meeting public expectations Lecture 2 Topics: o Introduction to recognizing publics o Forms of corporate messaging Lectures/Discussions:  Lecture on the practice of persuasive communication, early history, twentieth century, the public relations industry today, significant publics, why integrated communication, and meeting public expectations.  Discussion: “Marketing Mix.” Students will respond to the following: o When thinking about the history of public relations, determine which development do you think was the most significant. Explain your reasoning. o Of all the articles you found on the Web site for the World Advertising Research Centre (WARC) at http://www.warc.com/, determine which was the most applicable. Explain your rationale. o Explain how can this information help you communicate effectively with these professionals.  Lecture on recognizing publics and forms of corporate messaging Assignment 3: 10 Cs for Writing Effectively Review the email to Bobby Johnson found in Chapter 5 under the heading: “Choosing a Channel” in your textbook. Write a three to four (3-4) page paper that answers the following: 1. Identify the communication problems with the email. 2. Using the 10 Cs for Writing Effectively, rewrite the email. Include: content, completeness, correctness, clarity, coherence, conciseness, connection, creativity, courtesy, and closure. 3. Identify which Cs you used where and how that changed the email in terms of the effectiveness. 4. Identify the strategies used for composing a more effective message. © 2015 Strayer University, All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MGT 505 Student Version 1156 [1035 – 5/18/15] Page 13 of 23 The format of the paper is to be as follows: o Typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format in a Microsoft Word document. o Use headers for each of the subjects being covered, followed by your response. o In addition to the three to four (3-4) pages required, a title page is to be included. The title page is to contain the title of the assignment, your name, the instructor’s name, the course title, and the date. Note: You will be graded on the quality of your answers, the logic/organization of the report, your language skills, and your writing skills. The assignment will be graded using the following rubric: Outcomes Assessed  Evaluate the importance of effective communication in the workplace to employees.  Use technology and information resources to research issues in business communications.  Practice writing and reviewing written content in the field. Points: 240 Assignment 3: 10 Cs for Writing Effectively Criteria Unacceptable Below 70% F Fair 70-79% C Proficient 80-89% B Exemplary 90-100% A 1. Identify the communication problems with the email. Weight: 15% Did not submit or incompletely identified the communication problems. Partially identified the communication problems. Satisfactorily identified the communication problems. Thoroughly identified the communication problems. 2. Using the 10 Cs for Writing Effectively, rewrite the email. Include: content, completeness, correctness, clarity, coherence, conciseness, connection, creativity, courtesy, and closure. Weight: 25% Did not submit or incompletely rewrote the email including: content, completeness, correctness, clarity, coherence, conciseness, connection, creativity, courtesy, and closure. Partially rewrote the email including: content, completeness, correctness, clarity, coherence, conciseness, connection, creativity, courtesy, and closure. Satisfactorily rewrote the email including: content, completeness, correctness, clarity, coherence, conciseness, connection, creativity, courtesy, and closure. Thoroughly rewrote the email including: content, completeness, correctness, clarity, coherence, conciseness, connection, creativity, courtesy, and closure. 3. Identify which Cs you used where, and how that changed the email in terms of effectiveness. Weight: 20% Did not submit or incompletely identified which Cs were used where, and how that changed the email in terms of effectiveness. Partially identified which Cs were used where, and how that changed the email in terms of effectiveness. Satisfactorily identified which Cs were used where, and how that changed the email in terms of effectiveness.. Thoroughly identified which Cs were used where, and how that changed the email in terms of effectiveness. 4. Identify the strategies Did not submit or Partially identified Satisfactorily Satisfactorily © 2015 Strayer University, All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MGT 505 Student Version 1156 [1035 – 5/18/15] Page 14 of 23 used for composing a more effective message. Weight: 20% incompletely identified the strategies used for composing a more effective message. the strategies used for composing a more effective message. identified the strategies used for composing a more effective message. identified the strategies used for composing a more effective message. 5. Clarity Weight: 10% Did not complete the assignment or explanations are unclear and not organized. (Major issues) Explanations generally unclear and not well organized. (Many issues) Explanations generally clear and/or organized. (Minor issues) Explanations very clear and well organized. (Added helpful details.) 6. Writing – Grammar, sentence structure, paragraph structure, spelling, punctuation, APA usage. Weight: 10% Did not complete the assignment or had 8 or more different errors in grammar, sentence structure, paragraph structure, spelling, punctuation, or APA usage. (Major issues) Had 6 – 7 different errors in grammar, sentence structure, paragraph struc
ture, spelling, punctuation, or APA usage. (Many issues) Had 4 – 5 different errors in grammar, sentence structure, paragraph structure, spelling, punctuation, or APA usage. (Minor issues) Had 0 – 3 different errors in grammar, sentence structure, paragraph structure, spelling, punctuation, or APA usage. WEEK 7 Course outcome in focus:  Evaluate the importance of effective communication in the workplace to employees. Activities: Readings: o Read Chapter 8: “Internal Communication: Messaging Within Your Company.” o Read Chapter 9: “The Importance of Effective Communication in the Workplace.” Supporting Topics: Lecture 1 Topics: o Sending messages within the company o Organizational communication o Internal verbal communication o Written internal communication o Protecting your company image from within Lecture 2 Topics: o Effective workplace communication o The changing workplace o Communicating to the employee o Two-way open communication o Effective communication as a function of management o Communication challenges o Strategic planning Lectures/Discussions: o Lecture on sending messages within the company, organizational communication, internal verbal communication, written internal communication, and protecting your © 2015 Strayer University, All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MGT 505 Student Version 1156 [1035 – 5/18/15] Page 15 of 23 company image from within. o Discussion: “Celebration.” Students will respond to the following: o Your company has charged you with managing internal communications for its upcoming 50th anniversary. You need to coordinate events among the planning committee as well as eventually send invitations to all employees. Your company has just over 500 employees in 12 locations across three states in the southwest U.S.  Besides the information provided, determine additional information that you will you need to plan your communication strategy.  When communicating with the planning committee, determine which form(s) of communication do you think would be most appropriate. Explain your reasoning.  Select the best means of communication that you would employ when alerting the employee populations as a whole of the event. Explain your rationale.  Lecture on effective workplace communication, the changing workplace, communicating to the employee, two-way open communication, effective communication as a function of management, communication challenges, and strategic planning. WEEK 8 Course outcome in focus: o Evaluate the importance of effective communication in the workplace to employees. Activities: Readings: o Read Chapter 10: “Issues of Organizational Leadership.” o Read Chapter 11: “Global Communication Expands.” e-Activity: o The Center for Creative Leadership is a nonprofit organization offering leadership training in the U.S., Europe, and Asia. Read about the current issues in leadership training at: http://www.ccl.org/leadership/index.aspx Supporting Topics: Lecture 1 Topics: o The role of communication in management and leadership o Institutional cultures in international business o Leadership or management o Leadership theory Lecture 2 Topics: o Global communication as everyday communication o The world is indeed flat o Think globally, act locally o Communication technology in the global marketplace © 2015 Strayer University, All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MGT 505 Student Version 1156 [1035 – 5/18/15] Page 16 of 23 o Challenges in leadership communication o Leaders emerge when ethical and legal issues arise o Applied global communication Lectures/Discussions: o Lecture on the role of communication in management and leadership, institutional cultures in international business, leadership or management, leadership theory, challenges in leadership communication, and leaders emerge when ethical and legal issues arise. o Discussion : “Cultures.” Students will respond to the following: You are spearheading a study within your international company to determine (1) the advantage or disadvantage of hiring locals or natives versus sending present company employees for short periods of time; (2) if the company decides to send present employees, determine the necessary training to facilitate their success in a different culture. o Using the Hofstede model, discuss the differences in power distance, uncertainty avoidance, individualism versus collectivism, and masculine versus feminine of the different cultures. o Lecture on global communication as everyday communication, the world is indeed flat, think globally, act locally, communication technology in the global marketplace, and applied global communication. Assignment 4: Communication Methods Choose five (5) different communication methods listed in Chapter 8. Draft a form of communication for each of the four (4) scenarios listed below based on one or more of the different communication methods listed in Chapter 8. Write a three to four (3-4) page paper that addresses the following scenarios: 1. One of your employees is constantly late, leaving food and drinks at the work station, and you are forced to address the situation. 2. You need to let all employees know about a company special event. 3. You hear from a friend that a client is about to sign a contract with one of your present competitors. 4. You have three bids on a piece of equipment and you need to get a management decision on purchasing. The format of the paper is to be as follows: o Typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format, a Microsoft Word document. o Use headers for each of the subjects being covered, followed by your response. © 2015 Strayer University, All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MGT 505 Student Version 1156 [1035 – 5/18/15] Page 17 of 23 o In addition to the three to four (3–4) pages required, a title page is to be included. The title page is to contain the title of the assignment, your name, the instructor’s name, the course title, and the date. Note: You will be graded on the quality of your answers, the logic/organization of the report, your language skills, and your writing skills. The assignment will be graded using the following rubric: Outcomes Assessed  Evaluate the importance of effective communication in the workplace to employees.  Use technology and information resources to research issues in business communications. Points: 280 Assignment 4: Communication Methods Criteria Unacceptable Below 70% F Fair 70-79% C Proficient 80-89% B Exemplary 90-100% A 1. Draft a form of communication for the scenario and justify your answer: One of your employees is constantly late, leaving food and drinks at the work station, and you are forced to address the situation. Weight: 20% Did not submit or incompletely drafted a form of communication for the scenario and did not submit or incompletely justified the answer. Partially drafted a form of communication for the scenario and partially justified the answer. Satisfactorily drafted a form of communication for the scenario and satisfactorily justified the answer. Thoroughly drafted a form of communication for the scenario and thoroughly justified the answer. 2. Draft a form of communication for the scenario and justify your answer: You need to let all employees know about a company special event. Weight: 20% Did not submit or incompletely drafted a form of communication for the scenario and did not submit or incompletely justified the answer. Partially drafted a form of com
munication for the scenario and partially justified the answer. Satisfactorily drafted a form of communication for the scenario and satisfactorily justified the answer. Thoroughly drafted a form of communication for the scenario and thoroughly justified the answer. 3. Draft a form of communication for the scenario and justify your answer: You hear from a friend that a client is about to sign a contract with one of your present competitors. Weight: 20% Did not submit or incompletely drafted a form of communication for the scenario and did not submit or incompletely justified the answer. Partially drafted a form of communication for the scenario and partially justified the answer. Satisfactorily drafted a form of communication for the scenario and satisfactorily justified the answer. Thoroughly drafted a form of communication for the scenario and thoroughly justified the answer. 4. Draft a form of communication for the Did not submit or incompletely Partially drafted a form of Satisfactorily drafted a form of Thoroughly drafted a form of © 2015 Strayer University, All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MGT 505 Student Version 1156 [1035 – 5/18/15] Page 18 of 23 scenario and justify your answer: You have three bids on a piece of equipment and you need to get a management decision on purchasing. Weight: 20% drafted a form of communication for the scenario and did not submit or incompletely justified the answer. communication for the scenario and partially justified the answer. communication for the scenario and satisfactorily justified the answer. communication for the scenario and thoroughly justified the answer. 5. Clarity Weight: 10% Did not complete the assignment or explanations are unclear and not organized. (Major issues) Explanations generally unclear and not well organized. (Many issues) Explanations generally clear and/or organized. (Minor issues) Explanations very clear and well organized. (Added helpful details.) 6. Writing – Grammar, sentence structure, paragraph structure, spelling, punctuation, APA usage. Weight: 10% Did not complete the assignment or had 8 or more different errors in grammar, sentence structure, paragraph structure, spelling, punctuation, or APA usage. (Major issues) Had 6 – 7 different errors in grammar, sentence structure, paragraph structure, spelling, punctuation, or APA usage. (Many issues) Had 4 – 5 different errors in grammar, sentence structure, paragraph structure, spelling, punctuation, or APA usage. (Minor issues) Had 0 – 3 different errors in grammar, sentence structure, paragraph structure, spelling, punctuation, or APA usage. WEEK 9 Course outcome in focus:  Assess communication and technology in the global marketplace. Activities: Readings: o Read Chapter 12: “Communication in the New Management World.” o Read Chapter 13: “Emerging Issues Affecting Communication Strategy.” Supporting Topics: Lecture 1 Topics: o Communication challenges o Strategic communication management o Accountability and decision making o Leading the way for effective communication o Improving two-way communication Lecture 2 Topics: o New approaches to communication strategy o Bridging the communication gap between executives and employees o Bridging the communication gap between employees and customers o Issues management strategy o Trend watching: what is on the horizon © 2015 Strayer University, All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MGT 505 Student Version 1156 [1035 – 5/18/15] Page 19 of 23 Lectures/Discussions:  Lecture on communication challenges, strategic communication management, accountability and decision making, leading the way for effective communication, and improving two-way communication. o Lecture on new approaches to communication strategy, bridging the communication gap between executives and employees, bridging the communication gap between employees and customers, issues management strategy, and trend watching: what is on the horizon.  Discussion: “Community Awareness.” Students will respond to the following: o The local cancer society is beginning a community-awareness campaign. The text states that executives are the face of the organization. In your awareness campaign, discuss three tactics aimed at the community that would add to the visibility of your executive. o Of the three tactics you just identified, selecte the most difficult to execute, Explain your rationale. o Recommend at least one possible course of action for mediating the difficulty you described above. WEEK 10 Course outcome in focus:  Determine the future needs of communication in the workplace. Activities: Readings: o Read Chapter 14: “New Focus on Responsible Communication.” o Read Chapter 15: “Looking Ahead.” Supporting Topics: Lecture 1 Topics: o New communication directions o Integrated marketing communication o Developing and implementing communication strategies o Integrated business communication o Issues in integrated business communication planning Lecture 2 Topics: o Communicating in the future o Organizational and technological changes o New communication challenges emerge o Creativity rules the new global marketplace o Futurists see the world from a different perspective Lectures/Discussions: o Lecture on new communication directions, integrated marketing communication, developing and implementing communication strategies, integrated business communication, and issues in integrated business communication planning. © 2015 Strayer University, All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MGT 505 Student Version 1156 [1035 – 5/18/15] Page 20 of 23  Discussion: “Marketing.” Students will respond to the following: o Distinguish between guerilla marketing, permission marketing, and word-ofmouth marketing. o Choose one of these techniques and discuss three examples from a particular industry (for example, retail, transportation, or food) where companies have used this particular tactic. o Evaluate the success of the tactics described. Discuss what might have been done to make the tactic even more successful. Lecture on communicating in the future, organizational and technological changes, new communication challenges emerge, creativity rules the new global marketplace, and futurists see the world from a different perspective. Assignment 5: Integrated Business Communication. Write a three to four (3-4) page paper that addresses the following: 1. As a future executive, explain what you think are the most important communication issues you will have to face as you embark upon your career. 2. Discuss whether communication will become more complex, or less complex, and why. 3. Address what role technology will play in the communication of thoughts and ideas. 4. Discuss how the information gap between generations, cultures, income levels, and education can be resolved. 5. Include a statement of your personal philosophy on the future of integrated business communication. The format of the paper is to be as follows: o Typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format, a Microsoft Word document. o Use headers for each of the subjects being covered, followed by your response. o In addition to the three to four (3-4) pages required, a title page is to be included. The title page is to contain the title of the assignment, your name, the instructor’s name, the course title, and the date. Note: You will be graded on the quality of your answers, the logic/organization of the report, your language skills,
and your writing skills. © 2015 Strayer University, All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MGT 505 Student Version 1156 [1035 – 5/18/15] Page 21 of 23 The assignment will be graded using the following rubric: Outcomes Assessed o Assess communication and technology in the global marketplace. o Use technology and information resources to research issues in business communications. Points: 280 Assignment 5: Integrated Business Communication. Criteria Unacceptable Below 70% F Fair 70-79% C Proficient 80-89% B Exemplary 90-100% A 1. Explain as a future executive, what you think are the most important communication issues you will have to face as you embark upon your career. Weight: 16% Did not submit or incompletely explained as a future executive, what you think are the most important communication issues you will have to face as you embark upon your career. Partially completed the assignment or explain as a future executive, what you think are the most important communication issues you will have to face as you embark upon your career. Satisfactorily explained as a future executive, what you think are the most important communication issues you will have to face as you embark upon your career. Thoroughly explained as a future executive, what you think are the most important communication issues you will have to face as you embark upon your career. 2. Discuss whether communication will become more complex, or less complex, and why. Weight: 16% Did not submit or incompletely discussed whether communication will become more complex, or less complex, and why, Partially answered whether communication will become more complex, or less complex, and why. Satisfactorily answered whether communication will become more complex, or less complex, and why. Thoroughly answered whether communication will become more complex, or less complex, and why. 3. Address what role technology will play in the communication of thoughts and ideas. Weight: 16% Did not complete the assignment or did not address what role technology will play in the communication of thoughts and ideas. Partially addressed what role technology will play in the communication of thoughts and ideas. Satisfactorily addressed what role technology will play in the communication of thoughts and ideas. Thoroughly addressed what role technology will play in the communication of thoughts and ideas. 4. Discuss how the information gap between generations, cultures, income levels, and education can be resolved. Weight: 16% Did not complete the assignment or did not discuss how the information gap between generations, cultures, income levels, and education can be resolved. Partially discussed how the information gap between generations, cultures, income levels, and education can be resolved. Satisfactorily discussed how the information gap between generations, cultures, income levels, and education can be resolved. Thoroughly discussed how the information gap between generations, cultures, income levels, and education can be resolved. 5. Include a statement of your personal philosophy on the future of integrated business communication. Weight: 16% Did not complete the assignment or did not include a statement of personal philosophy on the future of integrated business Partially included a statement of personal philosophy on the future of integrated business communication. Sufficiently included a statement of personal philosophy on the future of integrated business communication. Thoroughly included a statement of personal philosophy on the future of integrated business © 2015 Strayer University, All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MGT 505 Student Version 1156 [1035 – 5/18/15] Page 22 of 23 communication. communication. 6. Clarity Weight: 10% Did not complete the assignment or explanations are unclear and not organized. (Major issues) Explanations generally unclear and not well organized. (Many issues) Explanations generally clear and/or organized. (Minor issues) Explanations very clear and well organized. (Added helpful details.) 7. Writing – Grammar, sentence structure, paragraph structure, spelling, punctuation, APA usage. Weight: 10% Did not complete the assignment or had 8 or more different errors in grammar, sentence structure, paragraph structure, spelling, punctuation, or APA usage. (Major issues) Had 6 – 7 different errors in grammar, sentence structure, paragraph structure, spelling, punctuation, or APA usage. (Many issues) Had 4 – 5 different errors in grammar, sentence structure, paragraph structure, spelling, punctuation, or APA usage. (Minor issues) Had 0 – 3 different errors in grammar, sentence structure, paragraph structure, spelling, punctuation, or APA usage. WEEK 11 Course outcome in focus:  No new material. Activities: Readings:  No new material. Lectures/Discussions:  Discussion: “Concepts.” Students will respond to the following: o Determine the three (3) key communication concepts you have gained from this class. o Explain the strengths and weaknesses of each. o Propose how do you expect to use these concepts in your organization. ASSIGNMENT OUTLINE AND GRADING Assignment Type Total Points Percentage* Assignment 1 320 20% Assignment 2 240 15% Assignment 3 240 15% Assignment 4 280 18% Assignment 5 280 18% Participation 220 14% © 2015 Strayer University, All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MGT 505 Student Version 1156 [1035 – 5/18/15] Page 23 of 23 Total 1,580 100 Points Percentage Grade 1422-1580 90-100 A 1264-1421 80-89 B 1106-1263 70-79 C Below 1106 Below 70 F

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