Mission and Corporate Objectives

The assignments in Weeks One through Four will culminate in the Marketing Plan: Final Paper in Week Five. Begin working on the Marketing Plan. Select a good or service that you plan to introduce to customers using an eMarketing and a social networking site. Obtain your instructor’s approval of your good or service before beginning this project.

Assignment Instructions:

In a two- to three-page paper (not including the title and reference pages), describe your created company and the good or service your company will provide. Write a mission statement for your company. Develop at least three corporate objectives relating to your product or service (one objective must be quantifiable and relate to profitability). Describe how marketing planning leads to improved organizational performance.

Your paper must include a minimum of two scholarly sources, not including the textbook, and be formatted according to APA Style guidelines.

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