Outline and explain Geert Hofestede’s and Edward T. Hall’s theories on international culture and Apply one of these theories to the marketing of British university business degrees to overseas markets in two different countries with distinct cultures.
1. introduction
2. outline and explain Geert Hofestede’s and Edward T. Hall’s theories on international culture
3. choosing and applying one of these theories to the marketing of British university business degrees to overseas markets in two different countries with distinct cultures. (compare)
4. conclusion
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