2 Separate Parts (Neither have to do with each other): Part A (Blog is 1 page about 275 words, APA with 2 sources)& Part B (Trends and Opportunities about 525 words, APA with 2 sources) PART A Begin by researching marketing blogs. Here are a few places to begin please do not limit your research to these sources. http://marketing-expert.blogspot.com/ orhttp://marketingjournal.blogspot.com/. Identify a blog you believe is credible and well developed supporting your decision with facts. Share the URL and provide a brief overview of the blog contents and author. Identify how you think this blog and blogs in general are influencing marketing decisions made by consumers and companies. What are the advantages and disadvantages of this medium as information for the marketplace? How would you as a marketer use this information? Two (2) references are required beyond the text book. Be sure to cite and source in APA format. Objective is to Blog to post observations of marketing strategies and tactics. These can be current marketing events that you have read about or observed in your professional or personal lives. The objective of the assignment is to stretch and solidify knowledge of the marketing concepts through direct application and commentary. At least one substantial blog of 250 300 words is required. This is not a report on what you see. You are expected to inquire, ponder, to be inquisitive, to consider alternate possibilities to make us think about how marketing concepts are being applied or defied and the relative success. In this assignment, as the Blogger, you are considered the expert the person that has something to say that other people want to read and even comment about. Begin to look at everything in the world around you, whether it be through the news, the store, your favorite website or the eyes of your kids, as having some relevance to marketing. Then blog about it! PART B Trends and Opportunities http://www.ted.com/talks/lang/en/johngerzemathepostcrisisconsumer.html After reviewing the video from the link provided, research and discuss the following. Identify one of the 4 cultural shifts discussed and research additional examples and evidence of the shift. Provide examples of how the market has responded to the shift with products or services. Based on research, explain what you see as the trajectory of this cultural shift. Is it completed? just starting? still going strong? has the shift changed or evolved into something slightly different? Finally-how does where the shift is (beginning, middle, end, dead) impact the companies, products and services. Give examples. Please include at least 2 academic sources for your research beyond the textbook. Cite and source in APA format. ANSWER MARKETING PART A From my own deep research and keen study, I have found out that this marketing blog is well laid and it contains valuable information. The blog is precise and informative, thus making it extremely catchy. The blog contains credible information in relevance with marketing and all its dynamics. It provides critical information for anyone who seeks to secure credible marketing information. The blogs information tackles various effective and credible marketing strategies. These methods are diverse but their main goal is to ensure that effective marketing takes place. The blog provides useful information, which is viable to companies and consumers. The information contained in the blog is viable and influential in the choices that marketers and consumers make. There are various reasons as to why I think this blog is influential in the choices that consumers and companies make. It starts by bringing out how the marketing world has changed entirely. Companies will benefit through waking up from their old marketing ways and learning new ones. Consumer will benefit by knowing where and how to find quality and affordable products. The awakening step from the old marketing ways into the new ones provides exposure to both Companies and consumers. Therefore, the marketing alert provided by the blog is very critical. It is the basis for both companies and consumers to make vital marketing choices (Pojman, 2011, 29). The blog goes a step higher to provide various ways through which companies can carry out effective marketing. According to the information provided by the blog, it is highly important for a company to come up with effective marketing strategies. One of those strong and effective marketing strategies is online advertisement. The blog provides different ways and means through which online marketing can boost sales and help in creating good relations with consumers. The blog categorically provides diverse marketing ways like using social media, production of quality online marketing videos and even joining American Marketing Association (AMA). The blog is precise and credible in the way it provides marketing information (Pojman, 2011. 34). There are several advantages of securing information from this form of a marketing blog. The first advantage is that marketing information is easily accessible. All what a marketer needs is to get online, access the blog and then get wide variety of marketing information. The blog acts as an efficient way to access marketing information. There are many blogs, which provide false information especially concerning marketing. This blog beats the bar by providing valid marketing information. Once companies or marketers have access to this form of marketing information, they can utilize it for their full benefit. The blog provides viable and useful information to marketers and companies. Finally, the blog keeps on updating its information. This means that marketers have access to new and current information all the time. Using the blog has its disadvantages too. People who do not have access to the blog cannot benefit from it at all. The information in the blog relies on a single party; the blog owner may post what he knows and proceed to leave out vital information. This means that not all readers will have access to the missing information. As a marketer, I would use the blog to get information that will help me move my market8ing skills to the next level. This will go a long way in building up my marketing carrier (Lavin, 2010, 53- 31). PART B Change in commodity prices is one of the greatest cultural shifts that the modern world is experiencing today. Commodity prices are no longer predictable at all. Gas prices keep on going up all the time. This is due to international fuel crisis being experienced in the modern world. The rise in fuel prices affects everything else in the market negatively. When fuel prices go up, the prices of basic commodities shoot up too. This translates to a financial dilemma where people have to dig deep into their pockets in order to sustain themselves. This in turn, creates a hard economic time that people find extremely hard to cope with. If any drop in fuel prices is experienced it is always minimal and short-lived. This practically means that commodity prices do not drop significantly thus people do not benefit at all. This is so because little or no change occurs when these minimal fuel prices come across. The lasting fuel price crisis has created a financial challenge that affects people negatively. The effects of high fuel prices, which lead to hard economic times, have landed many people into debt. People are forced to borrow in order to sustain themselves (Whiteman, 2010, 63). The shift in commodity prices has not changed at all. It has instead evolved to a serious economic situation that people find hard to handle. This shift does not show any signs of changing for the better. This is due to the fact gas prices continue to go up while pushing commodity prices up. The shift is still on its middle stages. It is still evolving and growing to something bigger. More commodity price shifts are still occurring meaning the situation is headed for the worst. This shift affects the prices of commodities and services negatively because it pushes them high. It also affects companies negatively because production prices go up. This means that companies have to invest more money in their production processes. Once commodity and service prices go up, it becomes extremely hard for companies to make substantial profits since sales drop down significantly (Klein, 2011, 74). REFERENCES Pojman, L. P. (2011). Marketing. Boston, MA.: Wadsworth Pub Lavin, J. L. (2010). Modern dynamics of marketing. New York: Berkley Books. Whiteman, N. J., & Yager, L. (2010). Fuel prices and world economy. London: Jessica Kingsley. Klein, M. D. ( 2011). Managing economic flatuations Albany: Delmar. Submitting high quality Essays,Research Papers, Term Papers, is the only way students can score high grades( As). Students ought to hire professional Writing Service providers who can deliver high quality work within the allocated time. Click to ORDER NOW It’s only fair to share