Research Presentation Due Dates: Softcopy of presentation slides (if PowerPoint or other software used) submitted by midnight (11:59 p.m.) on Wednesday, 2 December 2015, and hardcopy of presentation handed in before the groups presentation on Thursday, 3 December.
FINAL GROUP RESEARCH PROJECT INSTRUCTIONS 17 September 2015
This gradable assignment is to be completed with the members of your project group.
A maximum of 15% is assigned to a research report, while 5% is assigned to an in-class
presentation for a total of 20%.
Research Report Due Dates: Softcopy Midnight (11:59 p.m.), Tuesday, 1
December 2015, and hardcopy handed in during class on Thursday, 3 December.
Research Presentation Due Dates: Softcopy of presentation slides (if PowerPoint or other software used) submitted by midnight (11:59 p.m.) on Wednesday, 2 December 2015, and hardcopy of presentation handed in before the groups presentation on Thursday, 3 December.
Individual work or work in pairs will not be accepted.
Project Objectives:
To understand the requirements necessary to conduct a primary business research project.
To perform survey/guide design, data collection, data analysis and data reporting.
To prepare a detailed report of the research findings, conclusions and recommendations.
To present an appealing, innovative presentation that describes the research outcomes.
Project Guidelines:
You have identified a business research objective earlier in the course that related to your school work at Humber, topics reflected in a specific industry, marketing issues, or business in general. Your group then transformed the objective into a research problem/question and prepared a proposal that presented a plan for conducting a research project. Now, you will be responsible for preparing and conducting a research study that includes a written report and a presentation. You must substantiate your findings with primary data, and make relevant and detailed recommendations from your research.
The problem or question researched in this project will usually be the same one identified in the research proposal that was submitted and approved by the instructor in your previous group assignment, Group Research Proposal. If you choose to use a different research problem or question, you must contact the instructor and have it approved before you proceed with any data collection.
Instructions:
Before you conduct your research, make sure you have a thorough understanding of the fundamentals of research ethics as described in the textbook and discussed in class.
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BUS.3001 Business Research Methods
Once you develop your survey questions, interview script or focus group guide, you must have those items approved by the instructor before using them. An earlier assignment, Questionnaire/Interview Guide, will be the basis of this requirement. Approval of the final version of the questions to be asked of respondents is imperative to make sure you do not collect any private, personal or confidential data.
If you will be administering quantitative research questionnaires (online or paper), your sample size should be no fewer than 30 respondents. Using qualitative methods, such as interviews or focus groups) is likely to entail having smaller sample sizes.
While the majority of your report and presentation must be in your own words, you may occasionally wish to quote directly from a piece of research material:
o If quoting verbatim any resource in the body of your report, use quotation marks to surround the quoted text, and include the author’s name, title of the source, date and page number in the reference list. APA citation standards apply.
o If quoting from an interview, follow the above regarding the use of quotation marks and give the interviewee’s name, position and institution, and the date and time of the interview.
o Secondary research or previous research studies must be cited using the APA format.
Two elements comprise the project deliverables: a research report in both hardcopy and softcopy, and a presentation in both hardcopy and softcopy. The research report softcopy (electronic) version must be submitted through the Blackboard Assignments tab by midnight on Tuesday, 1 December. This allows the instructor time to gain some familiarity with the research reports content before your groups presentation. The hardcopy of the report is to be handed to the instructor during the class on Thursday, 3 December. The presentation softcopy (assuming an electronic file is created using PowerPoint or some other software package) is to be submitted through Blackboard by midnight on Wednesday, 2 December 2015 with the hardcopy handed to the instructor before the groups presentation on Thursday, 3 December.
Deliverables: 1. Report
Report format is to follow the guidelines in Chapter 25 (Communicating Research Results) of your textbook. Directions regarding the reports format will also be provided during the courses classes.
The main body of the report must not exceed 10 pages, not including the title page, table of contents, executive summary and any appendices.
Appendices: must include the following:
o Documentation supporting your work where applicable, for example:
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BUS.3001 Business Research Methods
Copy of the survey questionnaire template or interview guides template used in the project.
Link, username and password to your online survey (if one is used).
Discussion guide and any focus group notes.
The report (both hardcopy and softcopy) must be formatted in accordance with the American Psychological Association standards. APA guidelines and examples are available at http://owl.english.purdue.edu/owl/resource/560/01/ . The Humber Libraries also provide basic information on the APA format.
2. Presentation
Follow the guidelines in Chapter 25 (Communicating Research Results) of your textbook and the notes from your class lectures.
Length: maximum of 10 minutes
All team members are expected to participate in the presentation.
Must be consistent with the report.
Submission details:
Research Report
o MS-Word o APA Style
o 12 point, 1.5 spaces
o One group member is to submit the softcopy using Blackboards assignments tab.
Report
o If slides are prepared in PowerPoint or some other software is used, they are to be
Presentation
submitted by one member of the group using Blackboards Assignments page.
o Other than reflecting the format content provided in the textbook and in-class lecture, groups may use their imagination and creativity in creating their slides or presentations.
o One group member is to submit the softcopy using Blackboards assignments page.
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