Retailer Marketing Channels

Select a retailer that you are interested in. Write a six to eight (6-8) page paper in which you:

Outline and describe the basic configurations, flows of products and information, and typical participants in marketing channels.
Identify the three (3) most influential channel participants for the retailer that you selected.
Describe the role of marketing channels in the overall marketing strategy of the retailer you chose.
Conduct an environmental scan for your particular retailer. Describe how each environmental variable (demographic changes, economy, etc.) affects the marketing operation.
Research a new technology that will aid in communication between marketing channels that may eliminate conflict and power in the marketing channel.
Research how the marketing channel for your selected retailer is designed. Critique the design of the marketing channel for your selected retailer.

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