What is the role of public relations within an organization’s integrated marketing communications (IMC) plan?

This must be three to four paragraphs long

What is the role of public relations within an organization’s integrated marketing communications (IMC) plan? Evaluate how the success of a PR campaign can be measured. Support your position. Incorporate concepts and examples from this week’s lecture in your post.

This must be three to four paragraphs long

1st Post Due by Day 3. An increasing trend in marketing communications is to use “content marketing.” Discuss the components of content marketing and how each component contributes to the integrated marketing communications (IMC). Support your position. Incorporate concepts and examples from this week’s lecture in your post.

I will send you the chapters from my school book for your review…

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