Shanghai, China Market
Paper details:
2.2. The Market
1.? Identify specific geographic markets within your chosen country to which you want to
market your product ( I choose Shanghai in China, and product that i choose is Estee Lauder shincare).
– For each market, report major forms of transportation and communication that are available.
2.? Research consumer buying habits
-How and why consumers buy (generally and/or specifically to your product category) i choose skin care category
3.? Conduct a competitive analysis: identify major competitors and examine their marketing mix
? Brand names, features, and packages
? Product prices
? Promotion and advertising methods
? Distribution channels
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