step in developing an advertising program

Question
40. The first step in developing an advertising program should be to:

a. set advertising objectives.

b. set the advertising budget.

c. evaluate advertising campaigns.

d. develop advertising strategy.

41. A specific communication task to be accomplished with a specific target audience

during a specific period of time is called an:

a. advertising campaign.

b. advertising objective.

c. advertising criterion.

d. advertising evaluation.

42. Which of the following WOULD NOT be one of the primary advertising objectives

as classified by primary purpose?

a. to inform

b. to persuade

c. to remind

d. to make profits

Is this the question you were looking for? If so, place your order here to get started!