How both technology and marketing are necessary for a start-up company’s success.
For this project, you (or your team*) will be investigating the technology and marketing of a company (preferably a biomedical device company) that failed to “cross the chasm”. • If the selected company has more than one major product, you should choose the product with the largest annual sales for technology assessment.
How both technology and marketing are necessary for a start-up company’s success.
If your group believes that more than one product should be analyzed, confirm this need with me. • This project will require several weeks to complete. Do not attempt to complete this project within one week. Upon completion of this project, you will acquire additional experience in: • Understanding how both technology and marketing are necessary for a start-up company’s success. • Conducting a preliminary technology analysis. • Conducting a preliminary marketing analysis.
How both technology and marketing are necessary for a start-up company’s success.
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