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Walton answers Essay

Walton answers Essay

What is Walton`s internationalization pattern with regard to entry mode selection, location choice, ownership advantage, and internationalization and exernationalization strategies?
How does Walton position it is brand in both local and global markets?
What challenges does Walton encounter in international market management? How can Walton overcome them?
What are the main recommendations for Walton to achieve it is ambitious global marketing vision?

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