This week you will discuss legal and ethical issues surrounding the use of social media in marketing.

This week you will discuss legal and ethical issues surrounding the use of social media in marketing. As discussed in Chapters 10 and 11 of the course text and this week’s required article, the use of social media within marketing plans provides opportunities for marketing departments to improve customer contact and brand awareness. Based on your chosen HCO, how would you implement the use of social media (e.g., Facebook, Twitter, Linkedin, Myspace, YouTube, and other platforms) into your marketing plan? Lastly, based on HIPAA policies, what legal and ethical issues need to be considered when implementing social media as a marketing tool?
Articles

Firshein, J. (1996). 20 strategies for marketing your managed care plan. Healthcare Executive, 11(1), 15-7. Retrieved from http://www.ache.org/HEOnline/digital/heonline_index.cfmThe full-text version of this article can be accessed through the ProQuest database in the Ashford University Library. In this article, Firshein describes 20 techniques healthcare executives use to create a unique marketing plan that helps to differentiate their plan from the competition.
Hospitals & Health Networks. (2014). Social media: What your hospital should know. Retrieved from http://www.hhnmag.com/display/HHN-news-article.dhtml?dcrPath=/templatedata/HF_Common/NewsArticle/data/HHN/Magazine/2014/Feb/gatefold-social-mediaThis web-based article provides information regarding how hospitals’ use of social media to connect with their patients and build brand awareness. HIPAA issues are also considered.

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